Βουνό με Βουνό
Eικονογράφηση Συσκευασίας
Έπαινος
Eικονογράφηση Συσκευασίας
Έπαινος
Πελάτης
Lidl
Designer
Αμαλία Ζάχου
Designer
Δημήτρης Σαράκης
Chief Creative Officer
Κώστας Καπαρός
Photographer
Κωνσταντίνος Γκίκας
Creative director / Naming
Γιώργος Γαρεφαλάκης
Περιγραφή
Exceptional wine often seems impossible. Cultivating first-class grapes and balanced blends is a painstaking process. Yet, with passion, dedication, & high technical expertise, it is possible since, as they say, "the power of love moves MOUNTAINS." In Greece, a similar saying goes like this (roughly translated): "MOUNTAIN with MOUNTAIN can't meet, yet everything else is doable."
To launch this premium white blend wine, we borrowed a core part of the folk saying and used it for the label's name: "MOUNTAIN with MOUNTAIN."
BRIEF
Lidl, one of the most significant supermarket chains in Europe, needed to launch a premium white wine in the local market (Greece) following their strategy to upgrade their wine cellar image & scale their wine portfolio. The design brief required a final product that would stand out to attract consumers-wine lovers who don't buy only following the best-price deals. At the same time, the look & feel should reflect an inclusive profile aligned with Lidl's brand strategy—keywords: unique, mid-upper, local, and true to the product.
SOLUTION
Like a mountain range, the custom-shaped label wraps around the bottle, providing stopping power. A name/title with storytelling attributes sets the base for the handmade illustrations to develop. Mountains & vineyards drawn with eye-catching strokes present the product's roots & reflect its purity. Raw & detailed, natural & sophisticated: a balanced result similar to the delicate blend of the dry wine varieties.
Like a movie title or a book cover: the label sets a tone, creating an ambient vibe full of multi-dimensional connotations calling us to play and discover them. And isn't it that exact same sense every sip of rare tasteful wine creates after all?
Client: Lidl Hellas
Launch date: 2022
Product: Varietal white dry wine from Greece (Malagouzia, Roditis, Muscat)
Βουνό με Βουνό
Eικονογράφηση Συσκευασίας
Έπαινος
Eικονογράφηση Συσκευασίας
Έπαινος
Πελάτης
Lidl
Designer
Αμαλία Ζάχου
Designer
Δημήτρης Σαράκης
Chief Creative Officer
Κώστας Καπαρός
Photographer
Κωνσταντίνος Γκίκας
Creative director / Naming
Γιώργος Γαρεφαλάκης
Περιγραφή
Exceptional wine often seems impossible. Cultivating first-class grapes and balanced blends is a painstaking process. Yet, with passion, dedication, & high technical expertise, it is possible since, as they say, "the power of love moves MOUNTAINS." In Greece, a similar saying goes like this (roughly translated): "MOUNTAIN with MOUNTAIN can't meet, yet everything else is doable."
To launch this premium white blend wine, we borrowed a core part of the folk saying and used it for the label's name: "MOUNTAIN with MOUNTAIN."
BRIEF
Lidl, one of the most significant supermarket chains in Europe, needed to launch a premium white wine in the local market (Greece) following their strategy to upgrade their wine cellar image & scale their wine portfolio. The design brief required a final product that would stand out to attract consumers-wine lovers who don't buy only following the best-price deals. At the same time, the look & feel should reflect an inclusive profile aligned with Lidl's brand strategy—keywords: unique, mid-upper, local, and true to the product.
SOLUTION
Like a mountain range, the custom-shaped label wraps around the bottle, providing stopping power. A name/title with storytelling attributes sets the base for the handmade illustrations to develop. Mountains & vineyards drawn with eye-catching strokes present the product's roots & reflect its purity. Raw & detailed, natural & sophisticated: a balanced result similar to the delicate blend of the dry wine varieties.
Like a movie title or a book cover: the label sets a tone, creating an ambient vibe full of multi-dimensional connotations calling us to play and discover them. And isn't it that exact same sense every sip of rare tasteful wine creates after all?
Client: Lidl Hellas
Launch date: 2022
Product: Varietal white dry wine from Greece (Malagouzia, Roditis, Muscat)