Αλκοολούχων Ποτών
Χρυσό Ταυτότητας και Συσκευασίας
The first beer to promote itself as a Greek product back in 1996, Pils Hellas is a ground-breaking brand that had a rather dated identity. We undertook a total brand transformation, from the logo and label to the storytelling and marketing campaign. Emphasising the beer’s Greek ingredients and origins, the illustrated icon features the huntress Atalanta, framed by sheaves of barley. Atalanta, the name of the town where the beer is brewed, is also a heroine from Greek mythology. The epitome of grace and strength, Atalanta was a huntress — assertive, unconventional, and fiercely independent. These values became the foundation for our rebrand, using confident typography and a dynamic visual language. A ‘full-bodied’ combination of serif fonts reflects the balanced flavours of the product, while the handwritten signature brings an air of freedom and the promise of quality. The colour palette of vigorous red, Greek blue, and barley gold underlines the strong sense of place and personality. All in all, a brave and bold identity for a heritage brand that always goes against the grain.
Αλκοολούχων Ποτών
Χρυσό Ταυτότητας και Συσκευασίας
The first beer to promote itself as a Greek product back in 1996, Pils Hellas is a ground-breaking brand that had a rather dated identity. We undertook a total brand transformation, from the logo and label to the storytelling and marketing campaign. Emphasising the beer’s Greek ingredients and origins, the illustrated icon features the huntress Atalanta, framed by sheaves of barley. Atalanta, the name of the town where the beer is brewed, is also a heroine from Greek mythology. The epitome of grace and strength, Atalanta was a huntress — assertive, unconventional, and fiercely independent. These values became the foundation for our rebrand, using confident typography and a dynamic visual language. A ‘full-bodied’ combination of serif fonts reflects the balanced flavours of the product, while the handwritten signature brings an air of freedom and the promise of quality. The colour palette of vigorous red, Greek blue, and barley gold underlines the strong sense of place and personality. All in all, a brave and bold identity for a heritage brand that always goes against the grain.